Tips for New Internet Marketers

As a newbie to Internet marketing, there are a few basics you need to know. This post will go over a few of them.

We’re going to cover topics including domain names, hosting, graphics, images, FTP and much more. We’€™ll cover a lot of the basics which you need to get started in internet marketing.

If you’re a newbie, remember that even those guys you see talking about making 7 figures were newbies once, too. They had to learn all of this just like you are now.

Are you ready?

Domain Name Management and Registration

The first thing you’ll likely need to know is the best way to get a domain name. It tells web browsers the best way to find your website.

While you can get away with using a web address like:

http://www.wordpress.com/your-business-name

The fact is there are a few problems with this.

To begin with, it doesn’t look as professional as using your own domain.

Another potential problem is that free hosts have many different rules you need to follow. Some of them don’t let you use advertisements in your site. Others don’t permit you to use plugins. These rules and hamper your marketing efforts and limitations may be restrictive.

Finally, if you don’t have your own domain in your own hosting, you’ll be extremely limited with what you’ll be able to accomplish with your website itself. Running WordPress on your own domain will let you use custom themes and plugins in your site, for example. You are limited while hosting on the WordPress servers.

There are lots of different domain registrats, but not all are created equal. Some have higher fees than others, while some use deceptive or tricky means to entice buyers to use their services.

NameCheap has fair prices, and they’re known for having excellent customer service and being honest. Additionally, you can Google “NameCheap coupon” and you are going to get a discount code that’ll take a reasonable amount of the purchase price of a new domain name.

WhoisGuard

NameCheap offers a service called WhoisGuard. What’s WhoisGuard? Well, it protects your private information from prying eyes, spammers and stalkers. This service is invaluable as it pertains to privacy.

There are a few minor potential drawbacks to using it.

Some people may not trust you in the event you use it, therefore sales may be slightly lessened by it. But the odds of a potential buyer checking your WHOIS information are slim.

Additionally, some people say Google may penalize your site should you be using WhoisGuard, however there is not any real evidence of this. It’s purely anecdotal.

Choosing a Domain

It’s what people visit, so they need to be able to remember it!

You want to choose one of two types of domains:

  • Short, unique and brandable
  • Keyword rich

Here are a few examples of brandable domains:

  • Twitter.com
  • Pinterest.com

This type of domain is great for social media sites and online stores, and other types of sites that focus on services or products rather than content.

The other type of domain is keyword rich. These types of domain names are made up of a short phrase that people might search for.

Examples would be:

  • HowToBuildATreehouse.com
  • FreeGroceryCoupons.com
  • BestCasseroleRecipes.com

I’ve no idea if some of those are being used, however they’re examples of the types of domains you should look for if you’re trying to rank for all those phrases.

Hosting

You have to have somewhere to host your site, in the event you buy a domain name.

There are lots of reputable hosting companies to choose from, but the most popular among internet marketers is HostGator.

HostGator has a very affordable plan called Baby Croc that gives you all the space and bandwidth you need, and costs about $10 per month.

HostGator also has the Fantastico system, which will permit you to install scripts, for example WordPress, with ZERO knowledge of technical stuff and with just a couple of mouse clicks.

At the very least you’ll want:

  • FTP access
  • Unlimited domains
  • Unlimited or reasonable storage
  • Unlimited or reasonable bandwidth
  • Fantastico (for script installation)

There are other features which come in handy, for example regular automatic backups to protect your websites in the event of hacking or crash, but nothing is really critical. Most hosting companies these days will offer such features.

FTP

This is used for uploading images, HTML files, etc.

There are a few great free FTP programs available for most OS platforms. Very few people would need the features which come with FTP programs that are paid.

Here are a few

Check the directions for each program to learn the best way to use them. Most are simple.

Royalty Free Images

Ah, images. Almost everyone uses them on their website sooner or later, but most people don’t understand how copyright works. You can face fines of up to six figures and jail time, in the event you make a mistake in this region! (Yes, it really is that serious!)

There are lots of sites that sell royalty-free images. (Note: Royalty-free DOESN’T mean free! You do still must pay a one-time fee to use the image.)

Graphics

Everyone needs some type of graphics on their site. This could be logos, banners, e-Book covers; the list continues. But graphics are one of the major driving forces of the internet, and when you can’t create them yourself, you might be paying quite a lot of money to have others do it for you.

Photoshop is the standard in graphics editing software. It’s possible for you to purchase it for several hundred bucks, OR you’ll be able to pay a monthly fee to access the Creative Cloud version. It’s possible for you to get Photoshop alone for about $10 per month, or when you pay more you can get Adobe’s other apps, too.

If you can’t, or don’t want, to pay for Photoshop, the best free alternative is GIMP. GIMP isn’t as intuitive or easy to use as Photoshop, but there is a big GIMP community out there. You can still find a lot of tutorials for it on the net.

Outsourcing

When you can’t do it, or don’t have time to do it, or just don’t want to do it, where do you turn?

Outsourcing, of course!

There are lots of websites you can use to locate inexpensive designers, programmers, writers, editors, and much more. As such services, while in demand, are highly competitive among freelancers, you might need to pay as little as several bucks for most services. There are far more people trying to work as freelancers than there are jobs that are available. It’s truly a buyers’ market!

Here are some places to find good freelancers:

Never pay 100% of the money upfront to the person you hire if you don’t know and trust them. (Even in the event you do, never pay a big amount upfront. You’d be out lots of money.)

Try to pay 50% upfront for the work. This distributes the risk between the worker as well as you. They can be taking the risk that you just may not pay the other 50%, and you’re taking the danger of paying half upfront and them not delivering.

This may minimize hassles.

Some questions to ask:

  • Do you have samples and references?
  • How much are additional revisions?
  • Do you have any other special terms?

Billing

Some people use a mass market credit card processor, but those require a credit check an upfront deposit.

Enter places like PayPal. PayPal makes it easy for anyone to take payments online and a massive number of other eCommerce scripts and shopping carts integrate with it. This makes it the billing company of choice for Internet marketers.

They had a little bad reputation over freezing funds but this has been happening less and much less in recent years.

Their fees are among the lowest and their ease of use is second to none.

Provided that you deliver to your customers what you say you will, you shouldn’t have any problems with PayPal. They’ll work together with you to find an amicable solution for all parties in the event you do.

WordPress

WordPress isn’t just a blogging platform, anymore. You can turn WordPress into a full-fledged website that rivals functionality and the appearance of just about any website you’ll be able to consider.

There are two main ways to use it:

  • Hosting on the WordPress web servers
  • Hosting the script in your own hosting

Keep in your mind that WordPress doesn’t allow commercial usage in the event you host on their servers, and you’re also limited on the number of plugins and themes you’ll be able to use in the event you host on their servers.

You can control everything from the theme to the plugins to the advertising and marketing when you host it yourself. You’re free to do basically anything you want together with the software in your own server.

The WordPress website has some excellent tutorials

In case you need themes that are excellent, there are lots of available free through the WordPress system, or you also can definitely buy one from such places as:

 

Those are the basics! Good luck, and if you have any questions, don’t hesitate to comment.

READ LATER - DOWNLOAD THIS POST AS PDF >> CLICK HERE <<